Art Direction | Photography | Model Casting | Graphic Design | Print + Digital | Digital Asset Management | Social Media | Marketing Communications (Marcom)

Hallmark Cards is a global leader in greeting cards and personal expression products. 

Goal: Driving creative solutions through the translation of corporate strategies and content requests to ensure the achievement of business objectives by conceptualizing and defining creative parameters across photography, model casting, styling, and production for various mediums including e-commerce, out-of-home (OOH), magazine, and marketing communications (Marcom). This ensured a consistent corporate identity, maximized brand identification, and visually translated the desired impact.